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Brand Positioning for the Future
Thursday, October 5, 2000
By Elizabeth J. Goodgold
The Nuancing® Group Have you heard
all of the talk about branding? Do you know what it is? Do you wonder
if it can work for you? If so, this is the conference for you!
Liz Goodgold of The Nuancing® Group
will explore branding and positioning isues at this conference sponsored
by the San Diego Council on Aging. Her presentation will help you
increase awareness, gain new customers, and build loyalty. You'll
learn how to create a consistent identity for your brand from its
name to its personality to its marketing materials. A break-out
session will allow for a hands-on and interactive session.
Speaker Biography
Goodgold has worked for such consumer giants as Quaker Oats,
Times Mirror and Macmillan Publishing. She is a popular speaker
on marketing-related topics and her views can be found in The
New York Times, Inc. Magazine, The Industry Standard, Entrepreneur
Magazine, Marketing News, the San Diego Business Journal and
other print, broadcast and Internet media. Her views will be featured
in the forthcoming book, The Marketing Manager's Handbook.
Outstanding Credentials
Elizabeth Goodgold is CEO and chief nuancer of The Nuancing®
Group, which specializes in building company and brand identities.
The Nuancing Group® has developed product names, vanity phone
numbers, taglines and Internet domains with "flawless recall" for
companies including:
- HNC Software
- Proflowers.com
- Intergize.com
- Musicmatch.com
- Medoris
- Women First Health Care
San Diego Council on Aging
Thursday, October 5, 2000
War Memorial Building
Balboa Park, 3325 Zoo Drive
Program 8:30 a.m. to 12:00 p.m.
San Diego, CA
$20 Members $30 NonMembers
Reservations and Information: 619-685-8883
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