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Building a Virtual
Brand on the Web
This Will Be A Net to Remember!
What is Nuancing? This is where the marketing lesson begins. Think of the word nuances, and you begin to understand the brilliance of Ms. Goodgold, who defines Nuancing as the process of creating the shade of distinction that matters to your customers by magnifying the nuances behind a brand in order to launch it into the realm of longevity. How do you stack the deck in your favor and make your brand rise above the clutter? By understanding the seven secrets that Elizabeth Goodgold will present. She will explore the basic principles of branding and then lead an interactive discussion. This will truly be an Internet evening, as Ms. Goodgold takes us on a tour of business, consumer, Internet-only, and click-and-mortar sites. She will discuss the recent rise of mascot marketing on the Internet and how it's helping create indelible brand images for sites like Ask Jeeves, Pets.com and BizBuyer. Ms. Goodgold will conclude the session with a list of guidelines on how to create a consistent brand image. She will share her experiences and background as a member of the brand management team at Quaker Oats, where she resuscitated steadily declining sales by conceiving of an entire new channel of distribution for the cereal product. Under her leadership, the Nuancing Group has developed product names, taglines and Internet domains with "flawless recall" for companies such as Medoris, Musicmatch.com, Myriad Software, eToys.com, HNC Software, and proflowers.com. The staggering growth of electronic commerce and the proliferation of web sites make building a memorable brand a necessity. You need to understand how to evaluate a good brand name, recognize the importance of developing a brand personality, and learning the tools to help you differentiate your brand from competitors. Please make a note to yourself that this is a Must Not Miss session at new venue in media rich Burbank. Thursday, October 26 - 5:00 PM |
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