Library of Great Slogans
Here are a few great slogans from our archives:
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A-1 Muffler Shop |
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No appointment needed, we can hear you
coming. |
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Barona Casino |
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Are you in? |
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Bayport Inns |
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Worth checking in to. |
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Cameraworld |
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For negative people. |
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Cartlidge & Browne Wine Merchants |
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Stick your nose in our business. |
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Counter Culture Coffee |
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The revolution is brewing. |
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El Pollo Loco |
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When you’re crazy for chicken. |
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Ernst & Young |
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From thought to finish. |
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Georgia Federal |
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Two words to the wise. |
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Hellman’s |
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Hellman’s at its best. |
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Huggies |
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We’re behind you every step of the way. |
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KFC |
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How good is that? |
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Loreal |
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Because you’re worth it. |
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Rosebud Steakhouse |
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A very rare steakhouse well done. |
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Schlotzky’s Deli |
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Funny name. Serious sandwich. |
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Shiner Bock |
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Brewed with an attitude. |
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Skoal |
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Always there in a pinch. |
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SuperSoil |
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If it’s not SuperSoil, it’s just plain old
dirt. |
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Target |
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Expect more, pay less. |
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Tyson |
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We’re chicken. |
Slogan Development
A brand slogan is written only for the customer/consumer; it is not
appropriate for the investors/stakeholders, shareholders, etc. It is an
outgrowth of the positioning; it's a method of communicating with the customer
in customer-friendly and appropriate language.
On a new brand, the acid test I employ is that a tagline must answer the
questions: What is your brand? If I receive a business card from you and I'm not
familiar with the company (i.e., brand), will I understand what biz you're in?
If not, the tagline isn't working.
Long and firmly established brands have the luxury of more nuanced,
sophisticated taglines because most of us know, for example, what a Ford is;
therefore Ford can use the tagline:
“Built Ford Tough”
Their reputation precedes them.
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